It may appear that learning how to make a YouTube channel is more difficult than learning how to use other social media platforms. It doesn’t have to be that way, though.
YouTube is the world’s second-most-visited website, trailing only Google, YouTube’s parent corporation.
There should be a presence for your brand there, as a fun suggestion.
The potential for reaching your target audience on YouTube is enormous. It’s the most popular social platform among adults in the United States, with roughly 75 percent of Americans using it, compared to 69 percent who use Facebook.
More than half of those people watch YouTube videos on a daily basis. Wouldn’t it be great if people checked out your content while they’re there?
Fortunately, setting up a YouTube account is simple. It takes a little more effort to build a successful YouTube channel… But don’t worry, we’ve got you covered in that field as well.
I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are seen every day if you’re reading this post.
You already know that video is a powerful marketing tool, and you’re ready to put it to work for you. I’m going to show you how it’s done.
This post will teach you all you need to know about starting a YouTube channel so you can start uploading videos and building an audience right away.
How to Make a YouTube Channel
- Sign in to your Google account (or register and sign in if you don’t have one).
- Make a YouTube channel using your Google account.
- Navigate to the Customize Channel page.
- Add Basic Info to your channel for discoverability.
- Upload branding elements to your channel.
- Customize your more advanced layout options.
- Add videos and optimize them for search.
Can’t seem to start a new channel?
You may be using an outdated version of the YouTube app if you get a “This action isn’t allowed” prompt when trying to establish your channel.
The following are your alternatives for moving forward:
On your device, update the YouTube app.
Make a YouTube channel on your PC using a browser (following the steps outlined in more detail below).
How to create a new YouTube channel.
In 7 easy steps, learn how to start a new YouTube channel.
The first step in creating a successful YouTube channel is to create one. Here’s how to get started with your account.
In 7 easy steps, learn how to make a new YouTube channel.
The first step in creating a successful YouTube channel is to create one. Here’s how to get started with your account.
- Go to your Google account and sign in.
You’ll need a Google account to watch, share, create, and comment on YouTube videos. Click “Sign In” in the upper right-hand corner of youtube.com. You’ll be taken to a Google sign-in page after that.
You’ll be asked to sign in if you have a Google account.
If you have several Google accounts, make sure the one you wish to be linked to the YouTube channel is selected.
If you don’t already have a Google account, click “Create Account” and follow the on-screen instructions to create one.
Don’t worry about keeping your name and email address on the message because they won’t be publicly linked to your brand. This is simply your key to the YouTube entrance.
- Using your Google account, to make a YouTube channel.
It’s time to create a channel once you’ve set up and registered into your Google account. In the upper right-hand corner, click your user symbol. This is your Google account as well as your YouTube account (as YouTube is owned by Google). You’ll see a drop-down menu with the word “Settings” on it.
A personal YouTube account is immediately created when you sign up for a Google account. However, if you want to use YouTube for business, you’ll need to create a Brand Account.
Simply go to your YouTube account page, select Make a youtube channel, and give your Brand Account a name. You’ve been accepted!
You may give several people admin access and personalize the name and appearance of your YouTube Brand Account to match your brand when you create one.
Another amazing feature of Brand Accounts is that they provide you access to YouTube Analytics, which provides really useful information on who is watching your videos and what content is most popular. (Learn more about how to use YouTube for marketing in this post.)
- Go to the Channel Customization page.
It’s time to personalize your brand-new social networking presence.
Click Customize channel in your channel dashboard. Enter information in the three tabs — Layout, Branding, and Basic Info — to help optimize your channel for audience discovery.
Use descriptive keywords to help your account appear in searches while filling out this information.
Topics on your channel, your industry, issues your content can answer, and items featured are all examples of keywords.
You’ll be able to submit your channel graphics and icons under Branding to give your channel a distinct look. One that, in theory, is consistent with your overall brand and aesthetically ties your YouTube account to your other social media channels and website.
- Add basic information to your channel to make it more discoverable.
Begin by selecting “Basic information.”
Here you’ll provide some basic information about your channel, such as the language in which your videos are available, as well as a description that will assist others find your channel when they search for videos that match their search keywords. These keywords might include things like what your channel is about, the problems it solves, the people and goods featured, your industry, and so on.
- Add your channel’s branding components.
There’s another element of customisation for a new YouTube channel, in addition to the informative elements you’ve added: the graphics.
You can add you: Under the “Branding” page, you can add your:
Picture for your profile
Your profile photo is included in this channel art; this is how YouTube visitors will recognize the producer of a video when browsing video content. On the play page, this graphic will appear alongside YouTube videos, as illustrated below. A photograph with a resolution of at least 98 x 98 pixels is recommended by YouTube.
- Modify your layout options for a more complex look.
Click the “Layout Tab”
You’ll be able to define specific details about how your content should be displayed on your channel’s page from here. You’ll be able to designate a video highlight as well as structure your channel page into prominent parts.
7. Publish your first video to YouTube.
This is quite exciting. You’re about to launch your career as a YouTube content creator! You’re the one who’s crying, not me.
To share your first video, click the Create button in the top-right corner and follow the on-screen instructions.
Ensure that your YouTube channel is searchable.
If you have fantastic stuff on YouTube but no one sees it, as the old adage goes… What’s the goal of it all?
You’ll want to optimize your channel and videos for discovery if you want to obtain more views and subscribers. If you want to go deeper, we have a thorough guide to promoting your YouTube channel. Meanwhile, here’s a quick rundown of what’s going on:
Make your video titles more appealing.
Use titles that are simple, detailed, and include Google-friendly keywords. Users notice titles first, but they also help search engines figure out what your films are about. As a result, make sure all of your titles are succinct and fascinating, as well as clear and keyword-rich.
Make your YouTube description more optimized.
It’s also crucial to be clear, precise, and descriptive. Make careful to include links to other playlists and front-load your keywords.
Another useful technique for video descriptions? To assist readers in finding what they’re searching for, create a “table of contents” with timestamps.
Tags should be added (in moderation)
While it may be tempting to stuff this section with clickbait tags, always use tags that are relevant to your content. Be truthful, and prioritize quality over quantity. The idea is to attract readers who are interested in your type of material.
Tags also assist YouTube’s algorithm in determining the nature of your material. Make sure to include a category or two to assist the search engine in displaying your videos to the appropriate audience.
To let your existing fans know you’re launching a video empire, include a link to your YouTube channel in your other social networks, website, and email signature.
Recognize the algorithm.
Now is a good time to learn about the YouTube algorithm if you haven’t before. Not only does this AI determine search results, but it also makes recommendations for the all-important “what’s up next” sidebar.
9 ideas on how to create a YouTube channel
- Use eye-catching thumbnails and channel graphics.
Your thumbnails and channel art are your billboards, so make a good first impression!
A good thumbnail is clear and accurate, and it complements the title of the video. It must, however, stand out.
When viewers are browsing through search results, thumbnails help them determine what to watch. This implies that you don’t only have to explain what your video is about. You must also distinguish yourself from the competition.
And a lot of the opposition is… obnoxious.
Consider what others are doing and try to swerve. For example, to stand out in a sea of vibrant colors and Impact font, use a distinct color palette or go full-on minimalism.
- Select the ideal channel icon
Your YouTube presence has a channel icon, which is similar to a logo. It should be consistent with your brand and work well with your channel banner.
To avoid stretching, stick to YouTube’s suggested picture size when choosing an icon. Check your channel on a variety of devices to make sure everything is in order.
J.J. McCullough, a YouTuber, utilizes a cartoon caricature of himself as his emblem to symbolize both his art and himself.
- Make a playlist
The greatest strategy to keep your viewers on your page is to organize and create video playlists on YouTube.
YouTube playlists not only organize your relevant stuff into one neat and tidy list, but they also play automatically. The next video starts when the previous one finishes… and so forth. This reduces the likelihood of a viewer switching to another channel.
For example, financial advisor Max Mitchell compiles all of his TFSA videos into a single playlist, allowing viewers to sit back and study about tax-free savings accounts for hours on end.
- Make a trailer for your channel.
When someone discovers your channel for the first time, a channel trailer allows them to get a sneak peak at your material. Make the most of it.
You may give your audience a sample that will leave them wanting more, just like the Hollywood hotshots did to entice you to see Avengers: Tokyo Drift.
Assume the audience is completely unfamiliar with you, so identify yourself and explain why they should subscribe. Keep it brief, sweet, and snappy: tell them what your content is like and when fresh uploads will be available, as Yoga with Adriene does on her channel.
- Consistently provide excellent content
This may seem self-evident, but let us state it anyway: viewers want to watch good videos.
However, what makes a good YouTube video differs from, example, what makes a video that might win an international film festival.
Successful YouTube videos, according to Search Engine Journal, include attention-grabbing intros, strong branding, background music, and good audio.
Calls to action are also crucial. Whether you want to get people to visit your website, improve your subscription count, or start a discussion in the comments, the correct CTA can assist.
There is no precise formula for a successful YouTube video, just like there isn’t one for any other type of social media content. Some brands thrive on polished, professionally produced content, while others thrive on being raw, unedited, and genuine.
- Make a video schedule.
Give your videos the best chance of going viral by releasing them when people are online and eager to watch them.
Your channel analytics will show you whether there is a certain day of the week or time of day that has a high level of viewership or engagement.
With the help of scheduling systems like Hootsuite, you may publish regularly inside this time window once you have that information.
- Recognize your target market.
It’s difficult to create intriguing content if you don’t know who you’re writing for, so be sure you know who you’re writing for before you start.
What are their names? What do they enjoy doing? (How come they don’t call me?)
After you’ve made a few videos, look at your YouTube Analytics to determine if you’re on track. If, how, and when your work of art has an impact, cold hard numbers will tell you.
- Experiment with advertising on YouTube.
If your organic content isn’t providing you the results you desire, it might be time to invest in a promotional campaign.
These four types of YouTube advertising are available:
In-stream advertisements that can be skipped
In-stream advertisements that can’t be skipped (including bumper ads)
Ads for video discovery (formerly known as in-display ads)
Non-video advertisements (i.e., overlays and banners)
Check out our in-depth guide on YouTube advertising for more information on the different ad formats and how to use them.
- Encourage viewers to sign up for your newsletter.
When someone subscribes to your channel (and presses the bell button), they will receive an alert when you publish a new video, therefore increasing your subscriber count is the best strategy to increase your organic reach.
“Don’t forget to subscribe” is the go-to sign-off for YouTubers large and small for a reason.
Increasing your subscription count is, of course, easier said than done. As a result, we’ve put up a comprehensive guide on how to obtain more YouTube followers.
You’ll be eligible to register as a YouTube partner and monetize your channel once you get 1,000 subscribers and 4,000 view hours within a year.